Manager, Marketing Automation

Who We Are  

Invitation Homes is a fast-paced evolving publicly traded REIT that is pioneering a new industry with over 80,000 single family rental homes and a market capitalization of over $25 billion. We are a team of more than 1,400 associates who come from all walks of life. We call different communities "home," but our shared values bind us together. Invitation Homes is a place where possibility lives.  

The Marketing Manager supports the Director of Marketing Automation in the execution of campaigns and strategies within the Salesforce Marketing Cloud platform.  The Marketing Manager will serve as a subject matter expert in marketing channels such as email and text/SMS. They will collaborate with operations/field/tech on implementing customer journeys across their entire lifecycle.

What You’ll Do  

• Develop and execute strategic marketing campaigns across channels including email, SMS and push notifications
• Serve as subject matter expert for Marketing Tech Stack
• Optimize campaigns by maintaining best practices across all channels
• Collaborate with marketing team to ensure successful execution of marketing campaigns
• Partner with technology team to continually improve data feeds and integration into Marketing Tech Stack
• Project manage marketing requests, providing regular updates and reports
• Make recommendations to management regarding improvement and development of processes, metric visibility, and standard operating procedures within the Marketing Tech Stack
• Utilize reports and other tools to strengthen the partnership with market leadership and communicate opportunities of improvement
• Assist with copywriting or design on creative projects
• Support projects in support of brand and business needs
• Write and edit clear, concise and grammatically correct copy

Who We’re Looking For  

• Bachelor's degree in marketing or related field  

• 5+ years of relevant work experience in Marketing
• 3+ years working in Salesforce Marketing Cloud (or similar platform)  
• 3+ years in email marketing
• Experience in SMS/Text and push notification channels a plus
• HTML experience a plus

• Must have demonstrated analytical and quantitative skills with ability to review data, identify trends and present information to senior management  
• Strong project management skills, ability to influence without direct authority  
• Excellent relationship builder & interpersonal skills with collaborative team player mentality  
• Excellent communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization  

• Self-motivated and goal oriented - ability to work independently with minimal supervision  
• Must have excellent organization skills, flexibility and creativity in a fast paced and entrepreneurial environment  
• High aptitude in Microsoft Office Suite products (i.e., Excel, PowerPoint, Word and Outlook)  
• Comprehension of federal fair housing laws and any applicable local housing provisions  
• Excellent customer service and interpersonal skills; ability to relate to and get along with others  

• Professional verbal and written communication skills  
• Strong organizational and time-management skills  
• Ability to maintain confidentiality  
• Any licenses and/or certifications as required by state law.  

Why Invitation Homes  

We stand for flexibility, opportunity, and a home that people can make their own. It’s as true for our associates as it is for our residents. Just like we help our residents live freer, we liberate our associates’ careers, too. Our associates know that at Invitation Homes goals matter, potential is unlocked, and careers thrive. Invitation Homes isn’t just a workplace it is a possibility place. Invitation Homes offers the below to each new associate:  

• Competitive pay and an annual bonus program for all associates  
• Generous paid time off plans including vacation accrual, sick time, volunteer time, and standard and floating holidays  
• 401k with matching company contributions  
• Awesome work environment with casual dress  

• Team events and gatherings  
• Employee resource groups: Together with Women, Asian Alliance, Black Collective, Juntos, Gen Next, and Open Invitation.